Thursday, December 22, 2011

Subscribing to Geo-Feeds and Location-based services through Perceptive Networks

The concept of using RSS feeds to keep up-to-date on any topic is certainly nothing new. However, the idea of Geo-feeds and location-based is one that is yet to be fully explored. And I’m not referring to subscribing to news content or social media updates based on current events in your city or what your local friends have posted on facebook. Rather, what if I subscribed to a feed that provides me with information that is being uploaded and posted in my neighborhood? Are there photos within a 5 mile radius uploaded to the Flickr for me to see? Has someone recently posted a review of a restaurant just down the block, or if reviews were posted regarding a movie currently playing at your local movie theatre? Or what if tweets were posted about an event happening within your community? What if you were in the market for a home in a specific area and a seller just posted property?

One may ask what the utility of subscribing to such Geo-Feeds and/or Location-based services, but stopping to think about the possibility for such services provides markets with new opportunities in this space, and is clearly an indicator of mobile innovation.

Again, mobile versions of Yelp and Facebook are available for one to log in and check updates either directly or their email, and twitter is certainly one step closer to bring you updates of friends via text tweets, but I feel that the real future of connective services is through that of a Perceptive Network, one that provides individuals with relative updates based on where they are and what they are doing at any given time.

If your geo-feed is enabled to receive automated parameters (such as your location via GPS on your phone, your login information for Facebook, YouTube, Flickr and Twitter all through one global openID), it could then send you immediate updates that apply to where you are, and based your preferences.

So the next time you are in downtown SF and your friends are strolling down Union Square, taking photos at the Westfield, shopping on Market Street, or meeting up with someone you know at the BART station on Powell, your perceptive network will know as the result of searching your own personal networks online for information relating to your local area.

For additional thinking fodder, check out Faris’ articles on The Invisible Web, as well as Hanna Beyenbach’s article on Location-based services. Both of these intentionally are just scratching the surface on this topic.

Happy future gazing :)

Tuesday, January 25, 2011

Discovery is Becoming Social

In viewing a talk by Jyri Engestrom on social objects, social peripheral vision and nodal points, I thought his insights on social networks from these unique perspectives were quite interesting.

Right around 29:23 of the video, he states that traditional search engine queries and site visitation will ultimately be replaced by gaining more relevant information through status updates, posts, and link sharing within social networks and IM. This notion of “social filtering” applied to how we consume and value information shows how making the entire Web social is not only about people connecting directly through each other, but through content acting as a social object.

Watch the video on the Reboot website.

Slide presentation below:
View SlideShare presentation or Upload your own. (tags: vision peripheral)

Presentation: Extending the Digital Experience

I know I haven't posted in a while, as things have been a bit busy over the last several weeks. However, I thought i'd make up for it by posting my newest presentation, also available on Slideshare.

Similar to my previous digital media presentation , the deck focuses on some of the new interactions which are occuring between brands and users as the result of our changing behavior both on and off the Web.

Sunday, January 23, 2011

Who's Connected and How

A visual depecting how connectivity among the global population:



Based on the CIA World Factbook, Greenland is the most connected population in terms of internet access (with over 90% of the total population connected). More interestingly, The United Arab Emirates has an average of 1.6 cell phone per citizens.

Via Good Magazine

Saturday, January 22, 2011

Future Social: Nine Trends Shaping the Future of Social Interactions

Recently, during the LIFT Asia Conference, Nokia researcher and anthropoligist Jan Chipchase provided insight into some of the following trends that are shaping social interactions throughout the globe:
  1. The first is that social interactions are becoming pocketable, making it possible to carry the tools one uses to communicate, entertain, and help you understand where you are and what you want to do next
  2. The rise of serial solitary experiences – a concept of being together with others in the same place doing the same thing, but on different devices through a shared, but filtered experience
  3. The increase in connectivity among people, services, and the locations around us through those objects which we carry. While this in itself is somewhat a new concept, our decision to share our location (as well as how), and other geo-contextual information, with whom, and with what level of granularity is shaping the mobile space
  4. The question of opting out of a technology becoming one of whether to opt out of society is becoming a reality, as sharing creates significant social pressure to adopt new technology
  5. Such connectivity, along with the increasing sophistication of online services is allowing us to reduce the time between asking a question and receiving an answer through real-time associations
  6. The adoption of such technology at a younger age (which is more evident in the mainstream), to the point where technological and social literacy will become niche to older generations who can’t keep up
  7. The boundaries between personal and work life will continue to erode as the result of convenience (i.e. checking email on the way to work)
  8. The speed of technological change will continue to increase and that for some services, their lifetime will be measure in days or hours
  9. That pocketable is just a stepping stone to such technology becoming invisible, not in the sense of a seamless experience, but simply that such innovations will be so small and hidden that no one else can see.
Watch the video on the LIFT Asia Conference website.

More on Perceptive Networks

Just to further expand upon the notion of a perceptive network (see previous post), the reality of this type of service could be close than your think. With current exploration in location-based services, this realm can be explored further from asocial standpoint. I think providing another example would help to clarifying the role of such perceptive networks.

Say you head out downtown for the weekend for the usual hanging out, shopping, dining, etc. You login to your perceptive network, which would then determine where you are by a GPS-enabled device. An hour later, the networks detects that your friend posted a tweet indicating he was at the bookstore perusing the arts section.

If you were nearby, the network would then send you a text alerting you of your friends proximity, where you could then reply to his tweet, or call him directly. Later that night, two of your friends who you had no idea were going to attend a show you have tickets for, updated their Facebook profile to talk about the band they were excited to see, of which gets picked up by your perceptive network and shared with you.

End the night with an update of where any of your friends might be out that night, and you have opportunities to connect with whomever your choose, moving from one encounter to the other, and navigating the city based on your social connections. This social-driven mobility is at the heart of perceptive networks, of which purpose is to provide users with sharing their experiences with those they know.

Imagine then the possibility of today’s social networks opening their back doors to more and more developers, such as Facebook Connect, and allows ways for marketers to reach users at the geo-local level and understand where they are and what they do to provide consumers with relevant tools and updates.

Taking all of this to a third degree, technologies such as TikiTag and Mir:ror also make sense in interacting with your perceptive network. If it’s late a night, and the group is out for a night on the town and now heading home, there’s always that slight chance that one’s wallet or key’s end up missing. So if Johnny left his keys at the bar, but hopefully his wallet is still in his back pocket (if not, I’m wondering how much the chap had to drink), your perceptive network would notice that one of the two objects that should be with you (or rather close to each other), has gone missing, and would notify you via text before you even noticed, which could be by the time you are at your front door.

Perceptive networks, then, are just that – networks created through objects tagged with RFIDs, online networks, mobile devices and SPIMES providing geotility, and other personal digital information, which perceive where you, your friends, and important objects are at any point in time, and what they are doing/located in relation to other objects.

Bear in mind, that those who are part of your social network who also have their own perceptual network will make it easier for your own network to know where they are, so long as you and that person have opted to connect each other’s network (but interactions among different perceptive networks is another story to be continued…)

Thursday, January 20, 2011

Not Just Digital Natives and Immigrants, but Naturalized Digital Citizens

Most of today’s online usage comes from countries that have been online for over almost a decade, if not more. That is where today’s digital immigrants (those adopting web usage during life) and digital natives (those who have grown up with the Web, mobile technology, and various forms of convergence media) are accessing the Internet. But what about less developed countries where the online population is less abundant, only because the opportunity to access the Internet by home, work, or public access point is not available? With programs such as One Laptop Per Child, and AMD’s 50x15 initiative, with its goal of connecting 50% of the world’s population by 2015, the result will be a new kind of connected user, who will become a naturalized digital citizen.

Technology adoption is growing in these Leap-frogging nations at a much faster pace. And with other countries embracing mobile, which is now growing at 8x that of the Web, soon, everyone around the world will participate in the digital world.

Monday, January 17, 2011

Welcome To The 4th Screen

Not a new clip by all means, but definitely worth posting. Nokia does a great job of emphasizing what has come about since the beginning of public gatherings to enjoy film, to TV and the Internet, and finally the 4th screen.

Saturday, January 8, 2011

Collective Streaming and Connected Socialization Through Proximity

Previously, I posted on the idea of interactions among perceptive networks. The example referred to services such as Twones and Tony Player which have combined to provide dance club audiences with the creation of playlists in real-time. I also alluded to the concept of the creation of a group perceptive network, allowing audiences to interact with each other as the result of sharing, in this case, their taste in music.

These types of interactions that are beginning to emerge as the result of innovation has brought about new behaviors, which are enhanced through digital media. The first, is something I refer to as Collective Streaming.

Collective streaming occurs when participants provide personal data to create something completely new in real-time, which then becomes public for others to see. Examples of this include over-referenced Nike+ or the more recent Human Race, also by Nike. In the case of Twones, users rely on the service to display their usernames and photos next to the song being shown on-screen. What then results is recognition, which people usually admire :)

Remembering that the example is the result of a social, local, and physical experience, what also occurs simultaneously is a second behavior similar to the first, know as Collective Personalization. This notion of a collective and personalized experience comes only from the participation of others, and one that would otherwise not be the same were it not for the contribution of the crowd.

Equally interesting is a third behavior, which I refer to as Connected Socialization Through Proximity. Because of location-based services that alert the resident DJ that a Twones member has arrived, soon, that user will have the opportunity to engage with others through the service, which then provides a new social context as the result of people being in the same location, but interacting through the on-screen system in a live environment, or even perhaps on a more personal level through mobile devices and newly created social networks.
The glue for all this of course is a perceptive network that can connect people and allow them to communicate with others and the physical objects they own, regardless of what services they are using. And while the concept of a perceptive network may seem a bit vague or theoretical at best, I’d argue that now that we have begun to talk about the Internet of Things being made of innovations such as RFID technology and augmented reality, then Perceptual networks will come about from the adoption of OpenID, OAuth, and location-based services.