I’ve been following this trends for years, and every time a search for media planning is done on Google Trends, India comes up as the country most searching the topic.
With agencies being hit hard this year as the result of the recession, is this one more thing to worry about?
(Sorry for such a doomsayer post. I’m just sharing what’s the data is showing, even if it is only semi-directional at best. If anything, it’s actually funny :)