How-Tubing and User-generated Education

Thousands of “self-made educators” today are teaching through web, which provides a free and barrier-less form of distribution to any individual wishing to share their knowledge among the collective group online. With YouTube videos consisting of how-to videos and tutorials from guitar lessons to modifying an Xbox, such videos are allowing practically anyone to share their individual expertise.

This idea of Streamed Learning extends beyond users sharing their unique and often self-promotional trade. According to Microsoft’s Young Adult study, over one-third of young adults are viewing clips demonstrating or reviewing brands and their products, and presents an opportunity for brands to continue receiving user-based and socially-focused reviews from the How-Tube crowd.