Making the Entire Web Social

I have always appreciated Razorfish for their enthusiasm and leadership in pioneering new ideas in the digital space. If you haven’t had a chance to read their 2008 Consumer Experience Study entitled FEED, I highly suggest reading it.
One of my favorite quotes from the study comes from Marissa Gallagher regarding designing experiences for the Facebook Generation:

“What is happening is that the concept of social networking is evolving and morphing. It’s now about making the entire Web social instead of just creating a ghetto of destination sites where people have to go to socialize.”
Read the report (pdf), via the Digital Design Blog.