An interesting study was released by Microsoft in conjunction with Synovate highlighting the lives and motivation of today’s youth. Among some of the research findings (most of which tries to demystify some common misconceptions about what youth are really interested in) is a statement that people closely resemble their grandparents more than their actual parents, with the only difference being today’s access to technology compared to that of several decades ago.
A recommended read for those who are curious (pdf).
A recommended read for those who are curious (pdf).
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