Discovery is Becoming Social

In viewing a talk by Jyri Engestrom on social objects, social peripheral vision and nodal points, I thought his insights on social networks from these unique perspectives were quite interesting.

Right around 29:23 of the video, he states that traditional search engine queries and site visitation will ultimately be replaced by gaining more relevant information through status updates, posts, and link sharing within social networks and IM. This notion of “social filtering” applied to how we consume and value information shows how making the entire Web social is not only about people connecting directly through each other, but through content acting as a social object.

Watch the video on the Reboot website.

Slide presentation below:
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