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The Magical Land of Twitter

April 08, 2009

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For all those Twitter addicts who are "twuoting" all over the place...

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2009: A New Year in Digital

This year will bring some rather exciting changes to the digital media landscape. In truth, all years have something new as the boundaries of technologies are being pushed, and as the result of the changing-behavior among users who are continue to embrace new services and what they have to offer. 2009 however, will be different in that consumption and the Internet usage is shifting as the result of the economic situation (at least here in North America). This presentation hopes to shed light on some of what has happened in 2008, and what we can expect more of over the next 11 1/2 months. Note: A special thanks to Helge Tenno of Screenplay, who was the inspiration for the visual design and layout of the presentation. Update: Slide 10 was updated to reference proper credit (Thanks Helge :o). An additional slide was include to provide another example on storytelling through unexpected platforms, with an explanation now provide for the Mini example under Augmented Reality. Download the r...

Brand Building Through Sweat Equity

In watching HGTV the other day, I can’t help but think of the people who put in time to contribute to the value of their home, through renovations, maintenance, etc., often to increase the value of their property. This is known as sweat equity. Likewise, marketers and their brands need to invest in sweat equity, meaning they have to take the time to work with online communities and participate in their spaces and culture to establish genuine rapport and contribute to the overall value of the community. The days of pulling a one-time stunt to build loyalty and brand followership are over, and it's going to take some real sweat equity to build brands.

Twitter and Geo-Tagging as Platforms for Academic Participation

Recently, one of my past university professors reached out and asked how he could get students in his advertising class to adopt new media as part of his classroom instruction. “Give them assignment using Twitter,” was my reply. He couldn’t have been more stoked, and I couldn’t have been quicker to answer without really thinking about what I just said. As I later wondered how interesting a concept this was, I further began to think about how the use of micro-blogging to communicate in an academic environment was really something that students could get excited about, even if it is just an experiment. I then thought of how other forms of technology could be applied to other subjects such as my geology class. I loved to study the subject, and I would have loved to have used a mobile phone with the ability to geo-tag photos of the field trips we took every week and upload them to Flickr, and to later be able to go back and look at all the beauty we surveyed, from the desert sands to caves...

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The Magical Land of Twitter

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