Tuesday, March 31, 2009

The Great Discriminator

I've recently picked up John Zogby's The Way We'll Be again, after a long pause due to some arduous work over the last couple of weeks. Nevertheless, I'm impressed by that extensive knowlege that Zogby has as a pollster, especially when it comes to identify trends among the
connect class and their digital behaviors.

In talking about millennials and how they are global, networked and inclusive of just anything, Zogby described how the Internet plays a part in the lives of this group of digital immigrants and natives, which he defines as the First Globals:

While i've never really thought of travel in the sense of the manifestation of the exploration or "travel" that happens on the Web, it makes sense. Many of the tweets and status updates I view on a daily basis regarding my social circles are directly linked to travel. Whether it's "on vacation," or "attending a conference," travel seems to be a growing topic that many of us choose to share with others. Even if I can't find myself going away for a couple of days, or able to attend a conference or industry panel discussion, I often find myself watching such events virtually through video and presentations (lagged of course after they've ended).

Where will you travel today, either online or in the physical world? When will there no longer be a difference?

Great presos on Context, Convergence, Participation, Accessibility, and Digital Abilities

I wanted to make sure and spread this around. Helge does an amazing job at stating things so eloquently with regards to pretty much anything digital. If you haven't followed his blog, or viewed any of his slideshows, i suggest starting with two of the most recent below.

Friday, March 27, 2009

Kids and Teens Abandoning Social Networking Profiles for Blogs and Video?

Certantly nothing too new about the greying social networks and community websites, but it is interesting to see the numbers behind it.

What fascinates me more is that the number of users on community and social networks has decreased among the 2-17 age group according to new Nielsen data. Even as this group is mostl likely making up the majority of users on communities like Bebo, AOL Red, SocialVide, Habbo, or even within gaming areas such as MapleStory, I ask myself: if those 9% are really no longer interested in community websites, where then are they going?

According to comScore, traffic to YouTube rose 37% from Feb ‘08 to Feb 2009, compared to 27% for the U.S. total audience. Usage of blog platforms such as Blogger increased 42% over the same time period, which is significantly higher than 16% of the total U.S. population online.

Are teens abandoning their social profiles and updates and focusing on blogs and video more, or have they always? At the end of the day, people are still hungry for interesting content, wherever that may be.

Wednesday, March 25, 2009

Don't Just Talk to, Talk WIth

Something that's been on my mind has been participation within community, specifically bloggers. While I do enjoy sharing my thoughts with those i've come to know, I'm always hopeful that I can grow new friendships with those visiting this space. And while I wish there were more comments (either positive or negative), I realize that I myself should comment more.

Why do we choose to comment? And why do we most certainly comment in our minds as we read content, but almost never do? It takes time to reply and post your opinion around a topic, which of course takes more commitment to do than simply visiting a blog or an RSS aggregator.

But I'm convinced that commenting is a habit that is to be formed, just as any other habit, even blogging. Most of my comments end up on Twitter or Facebook, which make the commenting process easier. I can comment by actually writing something, I can vote or "like" content and/or other comments. I can share (which is really a form of commenting that says "this is good and worth sharing), and even commenting on status updates just seems like fun if anything else.

So I'm challenging myself to comment more around the content I see and read, and hope to share that experience. If you're reading this because I commented on your blog and somehow ended here, great. :o

Because, at the end of the day, is commenting just as fulfilling as posting content? I'll let you know :o

Care to take the challenge with me and create conversation? Tweet me a holla.

Tuesday, March 24, 2009

10 Ways to Spread Stuff: New Distribution Strategies for 2009

How digital touch points have evolved over the last couple of years has brought about new meaning to what Web 2.0 really means. Specifically, the explosive growth of social content, and broadcasting both branded and user-generated stuff has pushed us all to coming up with new ways of distributing that very same content.

As a result, I've been pondering and thinking about new forms of distribution and areas for engagement across the web, as a part of extending the digital experience by looking at the entire web as an engagement platform, not just the pretty social media, videos, and updates on Twitter.

The following are 10 ways to spread "stuff" - content, ideas, and anything else you can link to:
  1. Content sharing and creation, which also includes the co-creation of content (all hail the mashup and remix culture).
  2. Community engagement through blogging, joining groups, and collaboration
  3. Social expression through badging
  4. Knowledge sharing, How-tubing, and other tutorial, expertise, and wiki-type things
  5. Sharing your opinion as a stranger about anything - Rating, voting, writing reviews, customer feedback, and posting responses through comments
  6. Deliberate propagation of an idea, through word-of-mouth, promotion, blogging, link sharing, starting conversations, and other forms of digital kudos
  7. The ever-popular status update. Everyone feels like broadcasting what they are doing and where they are doing because we can, so we just do.
  8. If you haven't noticed, social = mobile (slide 22, and slide 23) and vice versa. Mobile is becoming a social enabler specifically providing ways to map and share our mobility. Think location-based services wrapped in a social burrito (i couldn't think of anything else to say outside of "enigma").
  9. The word viral has been so misused and abused, it pretty much doesn't mean much nowadays because we're trying to call everything viral. Rather, the new content journey is all about social discovery (slide 13), and knowing about something because someone you know shared something they thought was cool. When is the last time you visited a micro-site to get something you kept hearing about?
  10. Finally, making content and ideas slippy rather than sticky has proved that good ideas can survive and travel across the sea of blogs, social networking sites, communities, inboxes, and even mainstream news sites. If it's not stealable, er, embeddable/shareable/portable, it will never get anywhere for obvious reasons.
And thats it. It's really what I have been saying all along, as well as all the amazing digital minds out there. Feel free to tweet about it with me.

Thursday, March 5, 2009

Future Virtual Worlds

An inspiring short film depicting a world of holographics and building worlds. Truly amazing.